Chebe Powder
Chad (primary) · Northern Nigeria (secondary — Fulani tradition)
Used by the Basara Arab tribe of Chad for generations to maintain extraordinary hair length. The Fulani people carried this tradition from Chad to northern Nigeria across centuries of migration.
Penetrates the hair cortex and binds to keratin fibrils — reducing moisture loss from inside the hair shaft. Hair that retains moisture does not break. Hair that does not break retains length.
Chebe Serum · Chebe Butter · Moisture Spray · Leave-In · Deep Conditioning · Chebe Nilotica Treatment
Nilotica Shea Oil
Uganda & Kenya · Nile basin · harvested once annually June
Grows only along the Nile basin in East Africa. East African communities have used it for skin and hair for centuries — recognising its superior properties long before chemistry explained why.
60 to 70% oleic acid content — significantly higher than West African shea. Higher oleic acid means deeper penetration into hair shaft and skin barrier. Available July to September only.
Damage Control Hair Butter · Thermal Veil Serum · Chebe Nilotica Treatment
Kola Nut
DRC Congo — our own farm · wild-harvested
Sacred across Central and West Africa for centuries. The original flavouring in cola drinks. Revered for stimulating and medicinal properties.
Rich in caffeine and theobromine — stimulate microcirculation at the follicle, increasing blood flow and oxygen delivery to the hair root. Also contains kolanin with natural antimicrobial properties.
Kola Nut Growth Elixir · Purity Scalp Exfoliant
Hibiscus — Yellow & Red
Senegal · Mali · DRC Congo
Used across Africa and Asia in traditional hair and skin care for centuries. The same plant drunk as a tea has been conditioning and strengthening hair in African communities for generations.
Rich in amino acids — building blocks of keratin. Natural mucilaginous quality reduces inter-strand friction. Antifungal and sebum-regulating properties for scalp health.
Follicle Renewal Elixir · Porosity Balance Mist · Skincare range
Castor Oil
Senegal — native origin
Native to Senegal and the African continent. Used in traditional African medicine and beauty care for centuries before becoming a globally traded commodity.
Rich in ricinoleic acid — approximately 90% of fatty acid composition. Anti-inflammatory. Supports follicle health by improving scalp circulation. Natural antimicrobial properties.
Throughout hair care and skincare formulations
Neem Oil
Burkina Faso · Mali · Gambia
The Neem tree — called the village pharmacy across Africa and Asia. Used medicinally for over 4,000 years.
Contains azadirachtin, nimbin and nimbidin — potent antifungal, antibacterial and anti-inflammatory compounds. Specifically addresses fungal overgrowth causing dandruff without disrupting the natural scalp microbiome.
Neem Leaf Capsules · Throughout scalp and skincare formulations
Baobab Fruit & Oil
Senegal
The Baobab tree — the Tree of Life across African cultures. Used medicinally and nutritionally for thousands of years.
One of the richest Omega 3, 6 and 9 profiles of any plant oil. Fatty acid profile closely mirrors the skin and scalp's own natural lipid composition — absorbed rapidly and deeply. Rich in Vitamins A, D, E and F.
Follicle Renewal Elixir · Purity Scalp Exfoliant · Replenish & Repair Mist · Skincare range
Shea Butter — Unrefined
Our Ghana farm (Tamale) · Ghana · Nigeria · Ivory Coast · Burkina Faso · Gambia · Mali · Senegal
West African women have used Shea Butter for centuries — for skin, hair, healing and cooking. One of the most documented traditional botanical healers on the continent.
Unrefined Shea retains Vitamin A, Vitamin E, Vitamin F (linoleic and linolenic acid), allantoin and cinnamic acid. All of which refined Shea has largely lost during bleaching and deodorisation.
Throughout core range · Damage Control Butter · Chebe Butter · Body Butter · Skincare range
Wormwood — Artemisia
Morocco · North Africa
One of the oldest documented medicinal plants in human history — mentioned in ancient Egyptian medical texts. Used for protective, antimicrobial and healing properties across cultures for millennia.
Contains artabsin, absinthin and sesquiterpene lactones with documented anti-inflammatory and antimicrobial activity. Protects the hair fibre at cuticle level from heat-induced oxidative stress.
Shield Mist · Thermal Veil Serum
Cocoa Butter
Ghana — our farm
Theobroma cacao — the food of the gods. Used by West African communities for skin care as well as food for centuries.
Rich in oleic, stearic and palmitic fatty acids. Solid at room temperature — melts on contact with skin delivering fatty acids in controlled release. Stearic acid supports skin lipid barrier integrity.
Body Butter · Sole Renewal Balm · Skincare formulations
Rose Oil
South Africa — Cape region
The Cape rose is one of the most celebrated botanical ingredients in Southern Africa. Pressed from fresh roses harvested at dawn when essential oil content peaks.
Rich in Vitamin C. Potent antioxidant. Supports collagen production and skin elasticity. Anti-inflammatory for scalp and skin.
Chebe Butter · Leave-In Conditioner · Moisture Spray · Body Butter · Skincare range
Black Seed Oil
Various African sources
Nigella sativa — used in traditional African and Middle Eastern medicine for thousands of years. Known as the seed of blessing across the continent.
Rich in thymoquinone — a powerful antioxidant and anti-inflammatory compound. Antibacterial, antifungal and anti-inflammatory. Stimulates hair growth and reduces thinning and shedding.
Co-Wash · Deep Conditioning · Moisture Spray · Leave-In · Chebe Butter · Gel
Argan Oil
Morocco — Souss Valley
Moroccan communities have used Argan Oil for skin, hair and cooking for centuries. The Argan tree grows only in the Souss Valley of Morocco.
Rich in oleic and linoleic acid plus Vitamin E. Deeply nourishing and penetrating. Reduces friction between hair fibres. Supports the skin lipid barrier.
Protect & Restore Scalp Serum · Thermal Veil Serum
Henna
Gambia
Used across Africa and Asia for centuries in hair care, skin art and medicinal applications. One of the oldest documented botanical beauty ingredients in human history.
Contains lawsone — a natural dye molecule with binding affinity for keratin protein. Strengthens the hair shaft by binding to damaged or porous areas. Natural antifungal properties.
Specific hair and scalp formulations
Clove Oil
Madagascar · Tanzania (Zanzibar)
Zanzibar Cloves have been among the most celebrated spice-producing crops in the world for centuries. Used in traditional medicine across Africa and Asia.
Contains eugenol — one of the most potent natural antimicrobial compounds known. Stimulates scalp circulation. Anti-inflammatory. Natural preservative properties that extend product freshness without synthetic preservatives.
Co-Wash · Deep Conditioning · Moisture Spray · Leave-In · Chebe Butter · Throughout range
Rosemary Oil
Morocco · Tunisia
Used in traditional North African medicine and beauty care for centuries. One of the most extensively studied natural ingredients for hair growth.
Has been shown in clinical studies to stimulate hair growth at a rate comparable to minoxidil without the side effects. Stimulates scalp microcirculation. Antioxidant and anti-inflammatory.
Co-Wash · Deep Conditioning · Moisture Spray · Chebe Serum · Protect & Restore Serum